Created with Care and Purpose ~ At Just Pure we believe in a genuine concept of purity and caring - for ourselves, our children, our environment, our world - to ensure a long and beautiful existence. It is this quiet philosophy that is the very foundation from which Just Pure Petite Fleur Natural Baby Care has been born. An essential selection of natural products to offer the best start, with NO harsh chemicals or additives to irritate beautiful, fragile, tender skins. Ideal for use on babies, toddlers, children and all other delicate and sensitive skin types.